About Us

Welcome to North Forest Apparel!

Our Story

Founded in 2019, North Forest Apparel is a truly family-owned and operated business based in beautiful Traverse City. Our passion for high-quality, sustainable fashion drives everything we do, and we take great pride in offering custom designs and logo wear that are both stylish and affordable.

Our Mission

At North Forest Apparel, our mission is simple: to provide our customers with unique, high-quality clothing that reflects their personal style and values. We believe that fashion should not only look good but also do good, which is why we prioritize sustainability in sourcing our materials.

Sustainability

Sustainability is at the heart of our operations. We carefully select our materials to ensure they are eco-friendly, reducing our environmental footprint and supporting a healthier planet. From organic fabrics to recycled materials, every product we create is designed with the future in mind.

Local Craftsmanship

All of our design and production work is proudly performed in Traverse City. Our talented team of designers and artisans pour their hearts into every piece, ensuring that each item is crafted with the utmost care and attention to detail. This local approach not only supports our community but also guarantees the highest quality in every garment we produce.

Affordable Custom Designs

We understand that everyone wants to express their unique style without breaking the bank. That’s why we specialize in making custom designs and logo wear affordable. Whether you’re looking for personalized apparel for your business, team, or event, we work closely with you to bring your vision to life without compromising on quality or price.

Thank you for choosing North Forest Apparel. We are honored to be part of your journey in fashion and sustainability.

Our Leadership Team

Jennifer Hoy

President and Co-Founder

Jen is the President and Co-Founder of North Forest Apparel. She is brains and designer behind the company derived from a life long passion for sewing. Starting out with basic sewing machine, Jen has developed her skill into a large scale operation including custom sewn goods, embroidered apparel, and unique gifts.

Randal Hoy

Innovator and Co-Founder

Randal is the Innovator and Co-Founder of North Forest Apparel. With a background in programming and design, Randal takes pride in designing and digitizing many of the products we sell. With so many pieces of equipment and the weight of some of our orders, Randal is also the one who maintains the equipment and lifts the heavy boxes.

Our Core Values

Our Guiding Principles for Our Employees and Our Customers

People come first in everything we do.

Our employees are the best and we do everything we can to support and nurture them. Our customers are our number one priority and we aim to please.

Doing the right thing every time.

We work with integrity in everything we do, not just when its convenient but in every circumstance.

Striving for our customer’s success.

Every customer is like a partner in our business. When you succeed, we succeed, and we want to help you.

Attention to detail is of paramount importance.

We want to make sure everything is to your satisfaction so we review and adjust frequently to ensure the best experience for our staff and our customers.